Heinz Micronutrient Campaign

Through our partnership with Helen Keller International, public health workers in Indonesia received training and information about Vitalita™.

Project Mayang – Indonesia
In Indonesia, 4-year-old Mayang is just one of approximately 12 million children who are suffering from micronutrient malnutrition. To date, she and 400,000 other Indonesian children have benefited from the Heinz Micronutrient Campaign, making Project Mayang our most successful program. United by the common goal of combatting micronutrient malnutrition globally, the H. J. Heinz Company, its Foundation, and Helen Keller International joined forces in 2003 to address micronutrient malnutrition in Indonesia. Heinz employees assisted in developing the program by creating a new formulation tailored to the needs of Indonesian children, called Vitalita™, maintaining quality control, and ensuring UNICEF certification of the production facility.

The H. J. Heinz Foundation and the U.S. Department of Agriculture provided funding support to Helen Keller International, which conducted efficacy and effectiveness studies, and monitored and evaluated the program. Helen Keller International also trained public health workers to administer more than 44 million sachets of Vitalita™ to Mayang and thousands of other children in communities such as Aceh, Jakarta, Yogyakarta, and Sukabumi.

Our post-tsunami micronutrient distribution initiative in Indonesia was the largest and most successful supplement distribution in the world. It resulted in a joint statement by the World Food Programme, UNICEF, and the World Health Organization on the value of micronutrient supplements in emergency situations.

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